Luna
Luna is a work n’ travel agency which was starting their operation in Dublin, Ireland. Their focus was to bring people from Latin America to study abroad and I was asked to design their visual identity as well as their website’s UI.
Luna is a work n’ travel agency which was starting their operation in Dublin, Ireland. Their focus was to bring people from Latin America to study abroad and I was asked to design their visual identity as well as their website’s UI.
The project started off when the founder of Luna Travel Agency, Luis Luna came to me with his business idea. The challenge was to build a new brand from the ground, starting from its name and logo to a complete brand material.This project was designed in collaboration with @willy.horizonte
Luis considered himself a dreamer, having gone through many challenges in his life to achieve his own dream of learning a new language and living abroad. This story inspired us to create a brand that would bring this feeling of hope and achievement.Luna in Spanish means moon, so we used it as a starting point for the brand idea: that Luna will allow its students to achieve their dreams, like the first man reaching the moon, Luna would help them to get there!
A visual identity was built having in mind the material that would support the brand as business cards, brochures and leaflets.
The goal of the website was to get leads and create a digital touchpoint with Luna’s customers so we designed a simple and straightforward website where users could get information about courses, how it works and contact information if there were any doubts.
